Apple has started the tablet revolution, no doubt. They have led the tablet market for quite some time and secured their spot not until Android started to invade the tablet wars. Last year Apple has sold 17 million iPads and iPad 2 for the second quarter alone, hitting a 69.6% of the entire tablet market share. Due to high demands of cheaper Android tablets, iOS-powered tablets were badly beaten leaving them almost half of what they are getting before. Things has drastically changed, Android now holds a 62.6% market share and leaving Apple with a 32.5% market share.
Not too far, IDC reported that Windows-based tablets earned 4.5% of all tablets shipped in Q2 2013 in which 0.5% belongs to Windows RT. This is a noticeable growth from 1% last year of the same quarter. Though the sales of the Windows RT is unimpressive, still it outsold Blsckberry’s Playboook with only 0.3% of tablets shipped.
Top Tablet Operating Systems, Shipments, and Market Share, Second Quarter 2013 (Shipments in Millions)
|
Vendor
|
2Q13 Unit Shipments
|
2Q13 Market Share
|
2Q12 Unit Shipments
|
2Q12 Market Share
|
Year-over-Year Growth
|
|
1.
Android
|
28.2
|
62.6%
|
10.7
|
38.0%
|
162.9%
|
|
2.
iOS
|
14.6
|
32.5%
|
17.0
|
60.3%
|
-14.1%
|
|
3.
Windows
|
1.8
|
4.0%
|
0.3
|
1.0%
|
527.0%
|
|
4.
Windows RT
|
0.2
|
0.5%
|
N/A
|
N/A
|
N/A
|
|
5.
BlackBerry OS
|
0.1
|
0.3%
|
0.2
|
0.7%
|
-32.8%
|
|
Others
|
0.1
|
0.2%
|
N/A
|
N/A
|
N/A
|
|
Total
|
45.1
|
100.0%
|
28.3
|
100.0%
|
59.6%
|
As per IDC,
“A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors,” said Tom Mainelli, Research Director, Tablets at IDC. “With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market.”
Not all vendors experienced a slowdown during the quarter. PC stalwarts Lenovo and Acer both re-entered the top five this quarter. Lenovo continued to make headway into the world of mobility and for the first time had shipments surpass the million unit mark in a quarter, shipping a total of 1.5 million devices. This was up 313.9% from a year ago and enough to capture 3.3% market share. Rounding out the top 5 was Acer, which shipped 1.4 million tablets in 2Q13 for 247.9% year-over-year growth and an increase of 35.4% over the first quarter of 2013.
“The tablet market is still evolving and vendors can rise and fall quickly as a result,” said Ryan Reith, Program Manager for IDC’s Mobility Tracker programs. “Apple aside, the remaining vendors are still very much figuring out which platform strategy will be successful over the long run. To date, Android has been far more successful than the Windows 8 platform. However, Microsoft-fueled products are starting to make notable progress into the market.”
Microsoft’s drive to become the third mobile ecosystem has come true, and now they even secured the 3rd spot on the tablet market. With Microsoft’s increasing demand for Windows 8/RT based tablets, it is inevitable that they will soon dominate the tablet market, with the right product at the right price. We also think that its about time for Nokia to join this race, with their industry leading design concepts, unique technology and innovation, we are confident that they can drive the Windows 8/RT tablet sales faster than expected.
“A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors,” said Tom Mainelli, Research Director, Tablets at IDC. “With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market.”
Not all vendors experienced a slowdown during the quarter. PC stalwarts Lenovo and Acer both re-entered the top five this quarter. Lenovo continued to make headway into the world of mobility and for the first time had shipments surpass the million unit mark in a quarter, shipping a total of 1.5 million devices. This was up 313.9% from a year ago and enough to capture 3.3% market share. Rounding out the top 5 was Acer, which shipped 1.4 million tablets in 2Q13 for 247.9% year-over-year growth and an increase of 35.4% over the first quarter of 2013.
“The tablet market is still evolving and vendors can rise and fall quickly as a result,” said Ryan Reith, Program Manager for IDC’s Mobility Tracker programs. “Apple aside, the remaining vendors are still very much figuring out which platform strategy will be successful over the long run. To date, Android has been far more successful than the Windows 8 platform. However, Microsoft-fueled products are starting to make notable progress into the market.”
Microsoft’s drive to become the third mobile ecosystem has come true, and now they even secured the 3rd spot on the tablet market. With Microsoft’s increasing demand for Windows 8/RT based tablets, it is inevitable that they will soon dominate the tablet market, with the right product at the right price. We also think that its about time for Nokia to join this race, with their industry leading design concepts, unique technology and innovation, we are confident that they can drive the Windows 8/RT tablet sales faster than expected.
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